News

TODAY IS #1 IN KEY DEMO

TODAY Wins 179 Weeks in Key Demo, Best Streak in 6 Years

TODAY Tops GMA in Total Viewers Wednesday and Thursday

TODAY’s Total Viewer Margin with GMA Is a Slim 1% Season-to-Date

NEW YORK – June 4, 2019 – TODAY was the number-one morning show last week topping “Good Morning America” in the key demo A25-54. The win marks 179 consecutive weeks in first place, TODAY’s best demo streak in more than six years. TODAY also won in total viewers last Wednesday and Thursday. Versus a year ago, TODAY grew its demo lead with GMA by 80% and narrowed the total viewer gap by 83%.

Season-to-date, just 48,000 total viewers separate TODAY and GMA (a 1% margin). TODAY is posting its best total viewer lead over CBS in three years. Additionally, CBS is down the most among the morning shows season-to-date versus the prior year.

TODAY HIGHLIGHTS:

ProgramP25-54
Rtg
P25-54
Imps
P18-49
Rtg
P18-49
Imps
P2+
Imps
TODAY1.021,2300.678633,878
CBS THIS MORNING0.657820.425473,067
GOOD MORNING AMERICA0.941,1310.627983,925

 

*TODAY was retitled Memorial Day.

TODAY averaged 1.230 million A25-54 viewers, leading GMA by +99,000 (+9%) and CBS This Morning by +448,000 (+57%)

  • TODAY has now ranked #1 among A25-54 viewers for 179 consecutive weeks (best streak in over six years) and 195 of the last 196 weeks
  • TODAY’s A25-54 lead over GMA was 80% higher than the same week last season

TODAY averaged 863,000 A18-49 viewers, +65,000 (+8%) ahead of GMA and +316,000 (+58%) higher than CBS

TODAY averaged 3.878 million total viewers topping CBS by +811,000 (+26%)

  • TODAY won Wednesday and Thursday among total viewers
  • The gap between TODAY and GMA was 20% narrower than prior week
  • TODAY’s total viewer gap vs. GMA closed by 83% compared to the same week last season

SEASON-TO-DATE (9/24/2018-6/2/2019)

TODAY ranks #1 among A25-54 and A18-49

TODAY is having its best total viewer lead over CBS season-to-date in three years

  • TODAY’s total viewer advantage over CBS is up 20% vs. the same period last season (+900,000 vs. +749,000 last season)
  • Only 48,000 viewers separate TODAY and GMA, a margin of just 1%

Media contacts

For more information contact:

Megan Stackhouse
NBC News
e: megan.stackhouse@nbcuni.com
p: 212-664-6205