TODAY Wins 179 Weeks in Key Demo, Best Streak in 6 Years
TODAY Tops GMA in Total Viewers Wednesday and Thursday
TODAY’s Total Viewer Margin with GMA Is a Slim 1% Season-to-Date
NEW YORK – June 4, 2019 – TODAY was the number-one morning show last week topping “Good Morning America” in the key demo A25-54. The win marks 179 consecutive weeks in first place, TODAY’s best demo streak in more than six years. TODAY also won in total viewers last Wednesday and Thursday. Versus a year ago, TODAY grew its demo lead with GMA by 80% and narrowed the total viewer gap by 83%.
Season-to-date, just 48,000 total viewers separate TODAY and GMA (a 1% margin). TODAY is posting its best total viewer lead over CBS in three years. Additionally, CBS is down the most among the morning shows season-to-date versus the prior year.
|CBS THIS MORNING||0.65||782||0.42||547||3,067|
|GOOD MORNING AMERICA||0.94||1,131||0.62||798||3,925|
*TODAY was retitled Memorial Day.
TODAY averaged 1.230 million A25-54 viewers, leading GMA by +99,000 (+9%) and CBS This Morning by +448,000 (+57%)
TODAY averaged 863,000 A18-49 viewers, +65,000 (+8%) ahead of GMA and +316,000 (+58%) higher than CBS
TODAY averaged 3.878 million total viewers topping CBS by +811,000 (+26%)
TODAY ranks #1 among A25-54 and A18-49
TODAY is having its best total viewer lead over CBS season-to-date in three years
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