TODAY Wins 186 Weeks in Key Demo, Best Streak in Nearly 7 Years
TODAY Tops GMA in Total Viewers Tuesday and Thursday
TODAY Shrinks Total Viewer Gap with GMA Year Over Year and Week Over Week
NEW YORK – July 23, 2019 – TODAY was the number-one morning show last week topping “Good Morning America” in the key demo A25-54. The win marks 186 consecutive weeks in first place, TODAY’s best demo streak in nearly seven years. No other morning news show has been number one in the demo for as long a streak. TODAY also won in total viewers last Tuesday and Thursday.
Additionally, TODAY narrowed the total viewer gap with GMA by a whopping 83% versus last year and 61% versus last week. Season-to-date, TODAY is posting its best total viewer lead over CBS in three years, and just 56,000 total viewers separate TODAY and GMA.
|CBS THIS MORNING||0.56||681||0.36||468||2,754|
|GOOD MORNING AMERICA||0.78||942||0.48||620||3,460|
TODAY averaged 1.016 million A25-54 viewers, leading GMA by +74,000 (+8%) and CBS This Morning by +335,000 (+49%)
TODAY averaged 719,000 A18-49 viewers, +99,000 (+16%) ahead of GMA and +251,000 (+54%) higher than CBS
TODAY averaged 3.428 million total viewers, +674,000 (+24%) more than CBS
TODAY ranks #1 among A25-54 and A18-49
TODAY is seeing its largest total viewer lead over CBS season-to-date in three years
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