TODAY Wins 189 Weeks in Key Demo, Best Streak in Nearly 7 Years
TODAY Posts Closest Total Viewer Margin Vs. GMA In 7 Years, Best Total Viewer Lead Vs. CBS in 3 Years
NEW YORK – August 13, 2019 – TODAY was the number-one morning show last week topping “Good Morning America” in the key demo A25-54. The win marks 189 consecutive weeks in first place, TODAY’s best demo streak in nearly seven years. No other morning news show has been number one in the demo for as long a streak.
Season to date, TODAY is posting its closest total viewer margin versus GMA in seven season and its largest total viewer lead over CBS in three seasons. Additionally, just 63,000 total viewers separate TODAY and GMA for the season.
|CBS THIS MORNING||0.55||659||0.33||423||2,593|
|GOOD MORNING AMERICA||0.82||995||0.51||654||3,631|
TODAY averaged 1.031 million A25-54 viewers, leading GMA by +36,000 (+4%) and CBS This Morning by +372,000 (+57%)
TODAY averaged 736,000 A18-49 viewers, +82,000 (+12%) ahead of GMA and +313,000 (+74%) higher than CBS
TODAY averaged 3.474 million total viewers, +881,000 (+34%) more than CBS
TODAY ranks #1 among A25-54 and A18-49
TODAY is seeing its largest total viewer lead over CBS season-to-date in 3 seasons and its most narrow gap vs. GMA in 7 seasons
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