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TODAY IS #1 IN KEY DEMO FOR 200 WEEKS

TODAY Posts 5-Month Highs in Total Viewers

TODAY Tops GMA in Total Viewers Monday

NEW YORK – November 12, 2019 – TODAY was the number-one morning show last week topping “Good Morning America” in the key demo A25-54. The win marks 200 out of 202 weeks in first place. TODAY also won in total viewers Monday. TODAY posted five-month highs in total viewers, delivering its largest audience since May.

TODAY HIGHLIGHTS:

ProgramP25-54P25-54P18-49P18-49P2+
RtgImpsRtgImpsImps
TODAY1.031,2490.698873,904
CBS THIS MORNING0.627460.395013,002
GOOD MORNING AMERICA0.961,1600.607724,049


TODAY averaged 1.249 million A25-54 viewers, leading GMA by +89,000 (+8%) and CBS This Morning by +503,000 (+67%)

  • TODAY posted higher demo advantages over GMA (27% higher) and CBS (4% higher) week-over-week.

TODAY averaged 887,000 A18-49 viewers, +115,000 (+15%) more than GMA and +386,000 (+77%) higher than CBS

  • TODAY’s A18-49 advantage over GMA increased by 5% compared to the same week last season.
  • Versus prior week, TODAY increased its A18-49 advantage over GMA by 22% and CBS by 3%.

TODAY averaged 3.904 million total viewers, topping CBS by +902,000 (+30%)

  • This was TODAY’s highest total viewership since the week of 5/20/2019

SEASON-TO-DATE (9/23/2019-11/10/2019)

TODAY ranks #1 among both A25-54 and A18-49 viewers

In A18-49, TODAY’s:

  • Lead vs. GMA is 28% higher than the same point last season (+95,000 vs. +74,000 last season)

Media contacts

For more information contact:

Megan Stackhouse
NBC News
e: megan.stackhouse@nbcuni.com
p: 212-664-6205