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TODAY IS #1 IN KEY DEMO

TODAY Wins 199 out of 201 Weeks in A25-54

TODAY Posts 5-Month Highs in Total Viewers and Key Demo

TODAY Tops GMA in Total Viewers Monday and Wednesday

NEW YORK – November 5, 2019 – TODAY was the number-one morning show last week topping “Good Morning America” in the key demo A25-54. The win marks 199 out of 201 weeks in first place. TODAY also won in total viewers Monday and Wednesday. TODAY posted five-month highs in both total viewers and the key demo, delivering its largest audience since May.

TODAY HIGHLIGHTS:

ProgramP25-54P25-54P18-49P18-49P2+
RtgImpsRtgImpsImps
TODAY1.051,2690.709133,835
CBS THIS MORNING0.657820.425382,941
GOOD MORNING AMERICA0.991,1960.638173,941

TODAY averaged 1.269 million A25-54 viewers, leading GMA by +73,000 (+6%) and CBS This Morning by +487,000 (+62%)

  • TODAY delivered its highest A25-54 audience since the week of 5/13/2019.
  • Week-over-week, TODAY’s demo viewership increased by +2% (+25,000).

TODAY averaged 913,000 A18-49 viewers, +96,000 (+12%) more than GMA and +375,000 (+70%) higher than CBS

  • TODAY’s A18-49 advantage over GMA increased by 50% compared to the same week last season.

TODAY averaged 3.835 million total viewers, topping CBS by +894,000 (+30%)

  • This was TODAY’s best total viewership since the week of 5/27/2019
  • Week-over-week, TODAY increased its total viewer delivery by +12,000 (+0.3%)

SEASON-TO-DATE (9/23/2019-10/27/2019)

TODAY ranks #1 among both A25-54 and A18-49 viewers

In A18-49, TODAY’s:

  • Lead vs. GMA is 30% higher than the same point last season (+91,000 vs. +70,000 last season)

Media contacts

For more information contact:

Megan Stackhouse
NBC News
e: megan.stackhouse@nbcuni.com
p: 212-664-6205