Biggest Sweep Win Over GMA in A25-54 Since February 2019
Increases Viewership Numbers Since Last Sweep
Narrows GMA’s Total Viewer Gap by 35% Year-Over-Year
NEW YORK – Dec. 1, 2020 – For 22 consecutive sweeps, NBC News’ TODAY has been the number-one morning show in the key demo, beating ABC’s “Good Morning America” (GMA). Compared to the prior sweep, TODAY widened its lead over GMA and “CBS This Morning” in the all-important demo, while posting the biggest sweep win over GMA in A25-54 since February 2019.
TODAY also increased its total viewership since the July sweep, closing the gap on GMA’s lead by 35% since last November.
November 2020 Sweep (10/29/2020 - 11/25/2020)
|CBS THIS MORNING||0.53||642||0.35||448||2,871|
|GOOD MORNING AMERICA||0.79||950||0.49||636||3,568|
TODAY ranked #1 in A25-54 for the 22nd consecutive sweep
TODAY ranked #1 in A18-49 for the 24th consecutive sweep
TODAY averaged 3.484 million total viewers, leading CBS by +613,000 (+21%)
Ratings now reflect the addition of Out of Home (OOH) viewership that Nielsen Media Research began measuring on Aug. 31 across only 44 markets.
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