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TODAY IS #1 IN KEY DEMO

TODAY Wins 240 out of 242 Weeks in A25-54

TODAY Tops GMA in Total Viewers Monday

TODAY Is #1 in the Key Demo Season to Date

NEW YORK – August 18, 2020 – TODAY was the number-one morning show last week topping “Good Morning America” in the key demo A25-54. The win marks 240 out of 242 weeks in first place. TODAY also won in total viewers Monday. Season to date, TODAY ranks first among A25-54 and A18-49 viewers.

TODAY HIGHLIGHTS

ProgramP25-54P25-54P18-49P18-49P2+
RtgImpsRtgImpsImps
TODAY0.759030.486253,111
CBS THIS MORNING0.485810.303882,581
GOOD MORNING AMERICA0.708470.435523,195

TODAY averaged 903,000 A25-54 viewers, outperforming GMA by +56,000 (+7%) and CBS This Morning by +322,000 (+55%)

  • TODAY has now ranked #1 in A25-54 for 51 consecutive weeks and 240 of the last 242 weeks

TODAY averaged 625,000 A18-49 viewers, +73,000 (+13%) more than GMA and +236,000 (+61%) higher than CBS

  • Compared to the same week last season, TODAY improved its A18-49 lead over GMA by 152% (+73,000 vs. +29,000 prior year).

TODAY averaged 3.111 million total viewers, leading CBS This Morning by +530,000 (+21%)

SEASON-TO-DATE (9/23/2019-8/16/2020)

TODAY ranks #1 among both A25-54 and A18-49 viewers

TODAY’s A18-49 lead over GMA has grown by 28% while its lead over CBS is up 2% compared to last season

  • Lead over GMA is +125,000 (vs. +98,000 last season)
  • Lead over CBS is +377,000 (vs. +368,000 last season)

Media contacts

For more information contact:

Elizabeth Kushel
NBC News
o: (212) 664-1892
c: (917) 943-8076
e: elizabeth.kushel@nbcuni.com