Wins 243 out of 245 Weeks in A25-54
Triples Lead over GMA in All-Important Key Demo Year-Over-Year
PLUS – TODAY Holds onto Top Spot in Key Demo for Season to Date
NEW YORK – Sep. 9, 2020 – TODAY was once again the number-one morning show topping “Good Morning America” in the demo most valued by advertisers, winning A25-54 for 54 consecutive weeks. NBC News’ morning show has held onto the top spot in the key demo for 243 out of 245 weeks. Last week, TODAY also posted its widest lead over GMA in 15 weeks – and tripled its lead year-over-year. This streak has helped to secure TODAY’s first place ranking in both A25-54 and A18-49 for the season to date.
|CBS THIS MORNING||0.46||561||0.28||357||2,510|
|GOOD MORNING AMERICA||0.73||882||0.46||597||3,399|
TODAY averaged 1.001 million A25-54 viewers, outperforming GMA by +80,000 (+9%) and CBS This Morning by +394,000 (+67%)
TODAY averaged 723,000 A18-49 viewers, +126,000 (+21%) more than GMA and +366,000 (+103%) higher than CBS
TODAY averaged 3.276 million total viewers, leading CBS This Morning by +766,000 (+30%)
TODAY ranks #1 among both A25-54 and A18-49 viewers
TODAY’s A18-49 lead over GMA has grown by 29% while its lead over CBS is up 3% compared to last season
Ratings now reflect the addition of Out of Home (OOH) viewership that Nielsen Media Research began measuring on Aug. 31 across only 44 markets.
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