Tops GMA Again in A25-54
AND - Increases Lead in Most-Coveted Demo over GMA Year-Over-Year
PLUS - TODAY Delivers Highest Total Viewership in 11 Weeks
NEW YORK – Oct. 13, 2020 – NBC News’ TODAY once again beat ABC’s “Good Morning America” (GMA) in the all-important key demo. This marks 59 straight weeks and 248 out of the past 250 weeks that TODAY has been first in A25-54. TODAY also improved its lead over GMA in the demo most-coveted by news advertisers year-over-year.
Additionally, TODAY had its best total viewer delivery in 11 weeks.
Read more here.
TODAY HIGHLIGHTSWEEK OF OCTOBER 5 - 11, 2020
|CBS THIS MORNING||0.51||620||0.32||412||2,686|
|GOOD MORNING AMERICA||0.77||935||0.48||618||3,514|
TODAY averaged 1.011 million A25-54 viewers, topping GMA by +76,000 (+8%) and CBS This Morning by +391,000 (+63%)
TODAY averaged 733,000 A18-49 viewers, +115,000 (+19%) more than GMA and +321,000 (+78%) higher than CBS
TODAY averaged 3.308 million total viewers, leading CBS This Morning by +669,000 (+26%)
2020-21 SEASON-TO-DATE (9/21/2020-10/11/2020)
TODAY ranks #1 among both A25-54 and A18-49 viewers season-to-date
TODAY’s A18-49 lead over GMA (+104,000) is 41% higher than the same period last season
Ratings now reflect the addition of Out of Home (OOH) viewership that Nielsen Media Research began measuring on Aug. 31 across only 44 markets.
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