TODAY Posts Largest Total Viewer Gains Vs a Year Ago, Comes Within Just 18k Viewers of GMA for the Week
TODAY Wins Total Viewers Tuesday
TODAY Posts Best Key Demo and Total Viewer Deliveries Since Olympics
NEW YORK – February 5, 2019 – NBC New’s TODAY was the number-one morning show last week topping ABC’s “Good Morning America” in the key A25-54 demo. TODAY has now won the demo for 162 straight weeks, delivering its best streak in over six years. TODAY also won in total viewers Tuesday and posted the biggest gains of the morning shows versus a year ago. TODAY delivered its best key demo and total viewer audiences since the Pyeongchang Olympics and came within just 18,000 viewers of GMA for the week.
Week over week, TODAY added more key demo viewers than CBS and GMA combined and grew a whopping 283,000 in total viewers, the largest gain among the morning news shows. Additionally, TODAY narrowed the total viewer gap by 80% versus the same week last year.
WEEK OF 1/28/2019-2/3/2019
|CBS THIS MORNING||0.75||907||0.51||657||3,459|
|GOOD MORNING AMERICA||1.14||1,376||0.75||960||4,465|
TODAY averaged 1.567 million A25-54 viewers, leading GMA by +191,000 (+14%) and CBS This Morning by +660,000 (+73%)
TODAY averaged 1.085 million A18-49 viewers, +125,000 (+13%) ahead of GMA and +428,000 (+65%) higher than CBS
TODAY averaged 4.447 million total viewers leading CBS This Morning by +988,000 (+29%)
TODAY ranks #1 among A25-54 and A18-49
TODAY is posting its biggest season-to-date total viewer lead over CBS in three years
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