Doubles Demo Lead to Deliver Largest Advantage over ABC's 'Good Morning America' in Six Weeks
Beats GMA and CBS ‘This Morning’ across the Board Wednesday AND Narrows Total Viewer Gap versus GMA Week-over-Week and Year-over-Year
Maintains Top Spot in All-Important Demo Season-to-Date, Extends Winning Streak at this Point in the Season for Six Years in a Row
NEW YORK – Feb. 17, 2021 – Last week, NBC News’ TODAY once again beat ABC’s “Good Morning America” (GMA) and “CBS This Morning” in the demo most-coveted by news advertisers, marking 77 straight weeks, and 266 out of the past 268 weeks, in first place. TODAY not only won, but also more than doubled its A25-54 lead over GMA – the largest advantage over ABC’s morning show in six weeks.
TODAY also narrowed the total viewer gap against GMA both week-over-week and year-over-year, and was the number-one morning show across the board on Wednesday.
For the season, TODAY extended its winning streak in A25-54, holding on to the top spot at this point in the season for six consecutive years.
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WEEK OF FEBRUARY 8-14, 2021
|CBS THIS MORNING||0.58||695||0.39||505||2,977|
|GOOD MORNING AMERICA||0.70||851||0.44||567||3,446|
TODAY averaged 989,000 A25-54 viewers, leading GMA by +138,000 (+16%) and CBS This Morning by +294,000 (42%)
TODAY averaged 720,000 A18-49 viewers, leading GMA by +153,000 (+27%) and CBS This Morning by +215,000 (+43%)
TODAY averaged 3.328 million total viewers, beating CBS This Morning by +526,000 (+18%)
2020-21 SEASON-TO-DATE (9/21/2020-2/14/2021)
TODAY has been #1 in A25-54 at this point of the season for six consecutive years and A18-49 for eight straight years
TODAY’s A18-49 lead over GMA (+112,000) is 6% higher than prior year and its best advantage in three seasons
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