News

TODAY WINS KEY DEMO FOR 60 STRAIGHT WEEKS

#1 in A25-54 Once Again

Beats GMA in All-Important Demo for 249 of Past 251 Weeks

NEW YORK – Oct. 20, 2020 – For 60 weeks-in-a-row, NBC News’ TODAY has been the number-one morning show in A25-54. TODAY bested ABC’s “Good Morning America” in the demo most-coveted by news advertisers for 249 of the past 251 weeks.

Read more here.

TODAY HIGHLIGHTS:

WEEK OF OCTOBER 12 - 18, 2020

Program P25-54 P25-54 P18-49 P18-49 P2+
Rtg Imps Rtg Imps Imps
TODAY 0.80 963 0.52 676 3,193
CBS THIS MORNING 0.53 643 0.35 450 2,582
GOOD MORNING AMERICA 0.77 930 0.48 621 3,458

TODAY averaged 963,000 A25-54 viewers, topping GMA by +33,000 (+4%) and CBS This Morning by +320,000 (+50%)

  • TODAY has now ranked #1 in A25-54 for 60 consecutive weeks (includes one tie) and 249 of the last 251 weeks

TODAY averaged 676,000 A18-49 viewers, +55,000 (+9%) more than GMA and +226,000 (+50%) higher than CBS

  • TODAY has ranked #1 in A18-49 for 56 consecutive weeks and 118 of the last 120 weeks

TODAY averaged 3.193 million total viewers, leading CBS This Morning by +669,000 (+26%)

2020-21 SEASON-TO-DATE (9/21/2020-10/18/2020)

TODAY ranks #1 among both A25-54 and A18-49 viewers season-to-date

TODAY’s A18-49 lead over GMA (+95,000) is 17% higher than the same period last season

Ratings now reflect the addition of Out of Home (OOH) viewership that Nielsen Media Research began measuring on Aug. 31 across only 44 markets.

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Media contacts

For more information contact:

Alexandra Roberts
NBC News
e: Alexandra.Roberts@nbcuni.com
p: (212) 664-1913