Telemundo’s Cable Network Is Also the Fastest-Growing Spanish-Language Cable Network Among Adults 18-49 Gaining Increases of 32% in Primetime and 20% in Total Day

MIAMI – September 18, 2020 – Universo, the fastest growing Spanish-language entertainment cable network, is on track to close out the 2019-2020 season as the number one Spanish-language cable network in weekday total day among total viewers. Throughout the season, the network has also been the fastest growing Spanish-language cable network in Monday-Sunday primetime and total day among adults 18-49, posting impressive growth of 32% in primetime and 20% in total day within the demo. In addition, year-to-date, Universo is currently ranked as the #1 Spanish-language cable network in weekday prime and total day among total viewers.

“Universo’s strong growth over this last season is a direct result of the network’s ongoing commitment to offer a unique and dynamic mix of entertainment, sports and reality-based content that connects and engages with the diverse U.S. Latino audience,” said Ronald Day, Executive Vice President of Entertainment, Universo and Telemundo. “We are grateful to our loyal viewers and look forward to continue bringing them the programming that most resonates with them.”

Throughout the 2019-2020 season, Universo continued to innovate, providing its audience with new show premieres, as well as new seasons of fan favorites. The following programs led to the network’s unprecedented growth this season:

  • Caso Cerrado, the leading court show in Spanish-language television led by Dr. Ana Maria Polo which features legal battles relevant to the Hispanic community, increased its performance by +38% this season among P2+ during Monday – Friday primetime when compared to the previous season.
  • El Socio (The Profit) Season 4, hosted by Marcus Lemonis who will do whatever it takes to fix failing businesses in return for becoming a partner and sharing in the profits, lifted its Monday 9pm daypart by +94% among P2+ when compared to the 4-wks prior to its premiere.
  • The latest season of Acumuladores Compulsivos (Hoarders), where professionals guide chronic “pack rats” through the clean-up process and give them the tools they need to keep their behavior in check, increased its Friday 9pm daypart by +34% when compared to the 4-wks prior to its premiere this past July.
  • ¿Quién da Más?, which features groups of bidders looking to strike it rich by buying repossessed storage units, also saw an increase in viewers, improving +19% among Adults 18-49 and 60% among Adults 18-34 when compared to the show’s prior season.
  • On the sports front, airings of Premiere League soccer continued to pull strong audiences throughout the season, including a 33% increase among Women 18-49 and a 17% increase among Adults 35-49 when compared to the league’s prior season.

Viewers can watch Universo live on television, via the UNIVERSO Now app (available on the Google Play Store and Apple App Store), or by visiting Fans can follow @NBCUniverso on Facebook, Instagram and Twitter.

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Source: Nielsen: L+SD; Projections (000); 9/23/2019 – 9/06/2020 & 12/30/2019-09/08/2020; P2+, A18-49; Based on strict daypart for M-F 6AM-2AM and 7PM-12AM, M-Sun 6AM-2AM and 7PM-12AM; Program highlights are based on L+SD program data. El Socio S4, Acumuladores Compulsivos S6, and Quien Da Mas S8 are based on new episodes only. Premier League 2019/20 (08/09/2019-07/26/2020), 2018/19 (08/10/2018-05/12/2019).

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Gerardo Oyola
Director, Alternative Programming Publicity