LX or ‘Local X’ is a new digital news brand and soon-to-launch over-the-air and streaming network designed for Gen Z and millennial audiences. LX was launched by NBCUniversal Owned Television Stations, a division of NBCUniversal, in September 2019. Deeply rooted in NBCUniversal Owned Television Stations’ commitment for providing live, local news to bilingual audiences, LX delivers storytelling that is stirring, straightforward and helps audiences feel connected to our diverse community. LX will debut as an over-the-air and streaming network in April 2020, with live programming playing an important role. For more information about LX, visit LX.com, watch on YouTube, and follow on social @NBCLX and #NBCLX.
About NBCUniversal Owned Television Stations
NBCUniversal Owned Television Stations is the division of NBCUniversal that includes 42 NBC and Telemundo local television stations and subsidiary digital businesses serving 30 markets, a regional news network, two national multicast networks COZI TV and TeleXitos, and LX, a new digital news brand and soon-to-launch over-the-air and streaming network designed for Gen Z and millennial audiences, a group of out-of-home properties, a production company, an in-house marketing and promotions company. The local TV stations can be viewed in 38 percent of U.S. homes and in Puerto Rico, and produce and deliver their local communities compelling and unique local news, real-time weather forecasts, consumer and investigative reports and entertainment programming across all platforms to help keep their English and Spanish-speaking audiences informed anytime and anywhere.