There’s nothing more glamorous than running a restaurant – but there’s also nothing more difficult. For restaurateurs trying to earn their piece of the pie, the New York food scene is a ruthless, cutthroat jungle where the stakes are high, the margins are razor thin, and success is hard to come by. In a new primetime docu-series, “Consumed: The Real Restaurant Business,” CNBC takes viewers behind –the -scenes of five very different restaurants in the ultra-competitive New York food scene, chronicling their every struggle and occasional triumph.
The 8 one-hour episodes will follow five businesses at a crossroads, fighting for their piece of a multi-billion dollar industry: famed NYC hotspot and budding empire The Meatball Shop; Melba’s, a Harlem comfort food restaurant and neighborhood joint with national ambitions; Ann & Tony’s, a multi-generational restaurant in the Bronx that’s struggling to fill seats ─ and preserve its family legacy; Vermilion, an upscale restaurant hoping to win over the critical NY food press with an expensive re-launch; and Seamore’s, a bold, but risky new seafood restaurant launching this summer.
The series follows the money as these hot and not-so-hot spots work tirelessly to make a place for themselves in the culinary landscape. Eating may be a pleasure, but making it in the New York restaurant scene is serious business.
“Consumed: The Real Restaurant Business” is produced for CNBC by All3Media America with Eli Holzman, Stephen Lambert, Aaron Saidman and Domini Hofmann as executive producers. Jim Ackerman and Luke Bauer are the executive producers for CNBC.